Still a work in progress, projected Oct 31
Recallia
Target Audience
Nostalgia-chasing Gen Z and Millennials
Emotionally reflective individuals
Anti-performative social media users
Community-minded memory preservers
Research & Discovery
Key Insights
Nostalgia is rising faster than ever
College years are peak nostalgia times
Users crave authentic moments
Need for meaningful connections
— Forbes, "A Psychologist Explains The New
Age Nostalgia Trend" (2024)
“College and university years are peak
times for experiencing nostalgic
sentiments.”
It's a simple idea: create an app what centralizes emotions, pictures,
and memories - all in one place. Designed to capture not just what
happened, but how it felt.
Figma
Notion
Procreate
Toolkit
Team
Role
Skills
Joshua Jenkins
Charlie Wang
UI/UX Design
Prototyping
Identity Branding
Lead Designer
Chasing Nostalgia
No dedicated space for reflection and nostalgia, especially
important for Gen Z and Millennials navigating major life transitions.
Centralized Experience
People juggle multiple tools: photo albums, notes apps, social
media, but none integrate emotions, photos, and daily reflection in
one place.
Emotional Disconnect
People want to relive the emotions behind their memories, but
most apps only focus on visuals. Photos feel flat without context or
reflection.
Memory Overload
Scrolling through thousands of images to find a specific moment is
time-consuming and frustrating.
001 Problem
002 Solution Process
Seamless sign in, warm colors to evoke nostalgia